Deep root system
Elm trees send their roots deep into the ground, but not usually wider than the crown of the tree. These deep and not too wide roots help the tree remain sturdy in any weather.
IN THE SAME WAY…
If your business’ values and processes are well-established, they will help you weather any storm.
Flexible branches
Elm branches don’t often break in high winds and adverse weather. Their pliable nature allows them to bend without breaking.
IN THE SAME WAY…
Being flexible in the face of adversity allows your business to bend with the circumstances without breaking your values or your systems.
Interlocking grain
The wood grain of an elm tree is highly resistant to shock and difficult to split with even the strongest ax-all because of its interlocking grain.
IN THE SAME WAY…
When your team is on the same page and everyone is working toward the same goal, your company is shockproof and highly resistant to breakage.